http://www.cheapertising.com Advertising, Meet The New Marketing Mon, 23 Jun 2008 22:58:27 +0000 http://backend.userland.com/rss092 en Read this and weep: Clueless Newspaper Found in Adless Bar [Digital Daily] Just a taste: "Newspaper advertising revenues, which fell almost 8% last year, have fallen another 12% since then, and company reports suggest they will fall 15% more in the next few months." http://www.cheapertising.com/smart-marketing/who-will-read-the-last-newspaper/ From web strategist Jeremiah Owyang, here's a list of how not to do it: A Chronology of Brands that Got Punk’d by Social Media. Because the truth will be told. And the reach and the frequency (not to mention the longevity) of these examples are incredible – another benefit of the ... http://www.cheapertising.com/smart-marketing/internet-branding-follies/ In a new article titled New Metrics for Media from Strategy+Business, get up to speed on what results savvy advertisers are getting from the digital revolution. HINT: it's less about reach and more about touch. http://www.cheapertising.com/smart-marketing/helping-advertising-measure-up/ This just in from Graber Partners: Newspapers - Circulation Down, Online Visitors Up Sorta gives a whole new meaning to "stop the presses." http://www.cheapertising.com/smart-marketing/the-latest-newspaper-news/ Just ran across this interesting nugget in the NYT – "the NPD Group now counts Apple as the largest seller of music in the country, ahead of Wal-Mart. Apple, in fact, is on track to have greater revenue from selling music (and accessories) this year than the entire revenue estimated for ... http://www.cheapertising.com/smart-marketing/facing-the-music/ ...in the Orthodox world. See ya next week! http://www.cheapertising.com/smart-marketing/holy-week/ The latest print ad numbers are in. 'Nuff said. http://www.cheapertising.com/smart-marketing/print-post-mortem-continues/ Thomas Nelson is one of the biggest book publishers around, and a major player in the Christian book industry. CEO Michael Hyatt posted on his blog, From Where I Sit, about their recent decision to drop out of two major industry trade shows and what they're doing instead for existing ... http://www.cheapertising.com/smart-marketing/trading-in-the-trade-show/     Heard during an e-metrics webinar by longtime web marketer Jim Sterne: HIPPO – Highest Paid Opinion. HIPPOs can overwhelm any sensible advertising or marketing effort, online or off. Always be on the lookout for signs of them and take appropriate action. http://www.cheapertising.com/smart-marketing/is-there-a-hippo-in-your-marketing/ If you're not familiar with the concept of Turing'd, tune in to this post on Kevin Kelly's provocative blog The Technium. Much of what he says applies to marketing and advertising, particualrly in research and media. But creativity is not immune. As evidence, I offer this website: theadgenerator.org. It's rudimentary, ... http://www.cheapertising.com/smart-marketing/has-your-marketing-andor-advertising-been-turingd/