http://www.cheapertising.com Advertising, Meet The New Marketing Sat, 01 Aug 2009 04:28:18 +0000 http://backend.userland.com/rss092 en Last week, I spent a few days wondering if I was in a cult. I'm back home now on my cozy front porch after spending last week as a first-time lay delegate to the Antiochian Convention in Palm Desert. My wife has attended several of these in the past in her ... http://www.cheapertising.com/smart-marketing/deprogramming-the-antiochian-orthodox-convention/ This just in from the NYT via BNET: Note to Marketers: The Web Is King I've got a front row seat to this in my own living room, with three teens and a tween. http://www.cheapertising.com/smart-marketing/and-a-little-child-shall-lead-them/ Courtesy of Bnet: Yahoo & Google's Impacts on the Newspaper Industry http://www.cheapertising.com/smart-marketing/the-daily-news/ Looking for another reason to shift away from legacy advertising? Check out this recent study on brand engagement, courtesy of the Sundog blog: You Don’t Have to Choose Between Brand Building and The Web  The ROI is the stuff clients dream of.... http://www.cheapertising.com/smart-marketing/engage-your-brand-here/ For the latest numbers on radio, I found this in a BNET blog titled Podcasts: Promising New Ad Market?:   What is news is that its been another bad year for radio, according toMediaPost: Radio revenues probably dropped 7% in June compared to the same month last year, according to veteran radio analyst ... http://www.cheapertising.com/smart-marketing/tuning-in-on-radio/ Read this and weep: Clueless Newspaper Found in Adless Bar [Digital Daily] Just a taste: "Newspaper advertising revenues, which fell almost 8% last year, have fallen another 12% since then, and company reports suggest they will fall 15% more in the next few months." http://www.cheapertising.com/smart-marketing/who-will-read-the-last-newspaper/ From web strategist Jeremiah Owyang, here's a list of how not to do it: A Chronology of Brands that Got Punk’d by Social Media. Because the truth will be told. And the reach and the frequency (not to mention the longevity) of these examples are incredible – another benefit of the ... http://www.cheapertising.com/smart-marketing/internet-branding-follies/ In a new article titled New Metrics for Media from Strategy+Business, get up to speed on what results savvy advertisers are getting from the digital revolution. HINT: it's less about reach and more about touch. http://www.cheapertising.com/smart-marketing/helping-advertising-measure-up/ This just in from Graber Partners: Newspapers - Circulation Down, Online Visitors Up Sorta gives a whole new meaning to "stop the presses." http://www.cheapertising.com/smart-marketing/the-latest-newspaper-news/ Just ran across this interesting nugget in the NYT – "the NPD Group now counts Apple as the largest seller of music in the country, ahead of Wal-Mart. Apple, in fact, is on track to have greater revenue from selling music (and accessories) this year than the entire revenue estimated for ... http://www.cheapertising.com/smart-marketing/facing-the-music/