Cheapertising » PR http://www.cheapertising.com Advertising, Meet The New Marketing Sat, 01 Aug 2009 04:28:18 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Internet Branding Follies http://www.cheapertising.com/smart-marketing/internet-branding-follies/ http://www.cheapertising.com/smart-marketing/internet-branding-follies/#comments Sat, 03 May 2008 14:33:39 +0000 admin http://www.cheapertising.com/?p=60 From web strategist Jeremiah Owyang, here’s a list of how not to do it: A Chronology of Brands that Got Punk’d by Social Media. Because the truth will be told. And the reach and the frequency (not to mention the longevity) of these examples are incredible – another benefit of the new marketing.

]]> http://www.cheapertising.com/smart-marketing/internet-branding-follies/feed/ 2 Is There A HIPPO In Your Marketing? http://www.cheapertising.com/smart-marketing/is-there-a-hippo-in-your-marketing/ http://www.cheapertising.com/smart-marketing/is-there-a-hippo-in-your-marketing/#comments Mon, 14 Apr 2008 15:21:45 +0000 admin http://www.cheapertising.com/?p=49  

 

Heard during an e-metrics webinar by longtime web marketer Jim Sterne: HIPPO – Highest Paid Opinion. HIPPOs can overwhelm any sensible advertising or marketing effort, online or off. Always be on the lookout for signs of them and take appropriate action.

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