Cheapertising

With apologies to John Wanamaker. Ran across this article from Businessweek: Tech ‘Solutions’ Your Small Biz Can’t Use. Most of them relate to Advertising 2.0. The author points out that technology isn’t a cure-all. Especially if you don’t know or don’t plan what you’re doing. I found it hard to tell how firmly his tongue was planted in his cheek. What do you think?

Found this something-for-everyone typography website in the latest issue of The Atlantic:  http://www.myfonts.com/

Hi. If you’re interested in the brave new world of marketing communications, you can learn more here. If you just want to get cheap advertising, you’re welcome also. The world of traditional advertising is rapidly unraveling, and I don’t want to be left trying put it back on the spool. Chances are you don’t either. So let’s dive into New Media and New Marketing, with the occasional glance back. 

Stopped by a Starbucks tonight for a Caramel Frappucino. The associate at the drive-thru was in a very good mood. Made me wonder if a company that offered health insurance avoided the cost of advertising by keeping its employees happy. What’s the CPM for happiness?