What is news is that its been another bad year for radio, according toMediaPost:

Radio revenues probably dropped 7% in June compared to the same month last year, according to veteran radio analyst Jim Boyle of CL King and Associates–delivering a heavy blow to the industry in what is traditionally the second-biggest month of the year in terms of revenue. 

As of now, the radio vs. podcast market is running in neat parallel to the television vs. online market. Radio and television still command huge audiences, but are slowly starting to show signs of stagnation, while podcasts, and to a lesser extent online, command smaller audience that are growing, and also can be more easily tracked and targeted.

Just a taste: “Newspaper advertising revenues, which fell almost 8% last year, have fallen another 12% since then, and company reports suggest they will fall 15% more in the next few months.”

Sorta gives a whole new meaning to “stop the presses.”

A technology company now is a leading music company. It’s similar to what I’ve been telling people about Google – it’s the largest ad agency in the world. Music, advertising…what’s next? 

Heard during an e-metrics webinar by longtime web marketer Jim Sterne: HIPPO – Highest Paid Opinion. HIPPOs can overwhelm any sensible advertising or marketing effort, online or off. Always be on the lookout for signs of them and take appropriate action.