Cheapertising

Courtesy of Bnet: Yahoo & Google’s Impacts on the Newspaper Industry

Looking for another reason to shift away from legacy advertising? Check out this recent study on brand engagement, courtesy of the Sundog blog: You Don’t Have to Choose Between Brand Building and The Web  The ROI is the stuff clients dream of….

For the latest numbers on radio, I found this in a BNET blog titled Podcasts: Promising New Ad Market?:  

What is news is that its been another bad year for radio, according toMediaPost:

Radio revenues probably dropped 7% in June compared to the same month last year, according to veteran radio analyst Jim Boyle of CL King and Associates–delivering a heavy blow to the industry in what is traditionally the second-biggest month of the year in terms of revenue. 

As of now, the radio vs. podcast market is running in neat parallel to the television vs. online market. Radio and television still command huge audiences, but are slowly starting to show signs of stagnation, while podcasts, and to a lesser extent online, command smaller audience that are growing, and also can be more easily tracked and targeted.

Read this and weep: Clueless Newspaper Found in Adless Bar [Digital Daily]

Just a taste: “Newspaper advertising revenues, which fell almost 8% last year, have fallen another 12% since then, and company reports suggest they will fall 15% more in the next few months.”

In a new article titled New Metrics for Media from Strategy+Business, get up to speed on what results savvy advertisers are getting from the digital revolution. HINT: it’s less about reach and more about touch.

This just in from Graber Partners: Newspapers - Circulation Down, Online Visitors Up

Sorta gives a whole new meaning to “stop the presses.”

Just ran across this interesting nugget in the NYT – ”the NPD Group now counts Apple as the largest seller of music in the country, ahead of Wal-Mart. Apple, in fact, is on track to have greater revenue from selling music (and accessories) this year than the entire revenue estimated for the Warner Music Group.”

A technology company now is a leading music company. It’s similar to what I’ve been telling people about Google – it’s the largest ad agency in the world. Music, advertising…what’s next? 

Heard during an e-metrics webinar by longtime web marketer Jim Sterne: HIPPO – Highest Paid Opinion. HIPPOs can overwhelm any sensible advertising or marketing effort, online or off. Always be on the lookout for signs of them and take appropriate action.

If you’re not familiar with the concept of Turing’d, tune in to this post on Kevin Kelly’s provocative blog The Technium. Much of what he says applies to marketing and advertising, particualrly in research and media. But creativity is not immune. As evidence, I offer this website: theadgenerator.org. It’s rudimentary, I admit, but there’s something unnerving for a creative type like me when you see a program that can generate concepts every 3-5 seconds. I have no doubt that refinements are in the works.

For ad and marketing types looking to understand how to survive the digital changes taking place, Irishman Gerry McGovern is not a bad place to start. He writes and lectures about the need to understand customers and the words they care to hear in the Internet age. Check out his latest column: Finding is the new advertising One of my favorite quotes: “Bringing TV ads to the Internet is like the Pony Express trying to breed faster horses in order to compete with the telegraph.”