Cheapertising

From web strategist Jeremiah Owyang, here’s a list of how not to do it: A Chronology of Brands that Got Punk’d by Social Media. Because the truth will be told. And the reach and the frequency (not to mention the longevity) of these examples are incredible – another benefit of the new marketing.

In a new article titled New Metrics for Media from Strategy+Business, get up to speed on what results savvy advertisers are getting from the digital revolution. HINT: it’s less about reach and more about touch.