Cheapertising

Are you proprietary about property? Intellectual property especially? Didn’t your parents tell you it was nice to share? Check out this recent interview from Wired and see where you sit. Are you an owner or a sharer? Who do you think will inherit the earth?

I serve on the board of directors for a national non-profit. The organization just sent out an end of the year appeal. At lunch the other day with four other men from my church, I did a quick count. I received two copies of the mailing, my priest received three, and another man received two. Seven pieces of mail to three men. Sigh…. Update: Found out my assistant priest received two, as well as two other board members. Aarrgghh! What donor would possibly feel good about making a donation to an organization that demonstrates such obvious waste?

Hi. If you’re interested in the brave new world of marketing communications, you can learn more here. If you just want to get cheap advertising, you’re welcome also. The world of traditional advertising is rapidly unraveling, and I don’t want to be left trying put it back on the spool. Chances are you don’t either. So let’s dive into New Media and New Marketing, with the occasional glance back. 

Stopped by a Starbucks tonight for a Caramel Frappucino. The associate at the drive-thru was in a very good mood. Made me wonder if a company that offered health insurance avoided the cost of advertising by keeping its employees happy. What’s the CPM for happiness?